Created by Lorea Medina Balenciaga, a Basque psychologist rooted in empathy and emotional awareness, Bihare takes its name from the Basque word for “tomorrow.”
It symbolizes a quiet hope: the promise of what can heal and grow with time.

From the naming and brand strategy to the visual identity, my role was to give form to that feeling of calm renewal. The design embraces silence, whitespace, and softness; creating room to breathe, to pause, and to reconnect with oneself. The textured logotype adds warmth and imperfection, a reminder that healing is not linear, but alive and beautifully imperfect.